ELITE SALESPEOPLE
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Develop Robust Tax Credit Strategies
Invest In Sales & Marketing
IF YOU'RE SERIOUS ABOUT GROWTH​​
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Sales Strategy Development
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Sales Team Training & Enablement
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Lead Generation & Demand Creation
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Marketing Strategy & Brand Positioning
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Digital Marketing & Content Creation
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Customer Relationship Management (CRM) Optimisation
R&D Tax Credit Advisory Services
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R&D Tax Credit Eligibility Assessment
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R&D Tax Credit Strategy Development
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Documentation & Compliance Support
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Claim Preparation & Filing
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Audit Support & Risk Management
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Ongoing R&D Incentive Planning
MEET OUR CHIEF EXECUTIVE
MARK ANDREW RIDSDALE
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Father, musician, and scuba diver, Mark is a genuine, imaginative, and driven commercial expert who believes in turning vision into reality.
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With over 35 years of proven success in global business development and technology solution sales, Mark is a highly motivated strategic thinker with a passion for delivering measurable commercial outcomes. His experience spans senior-level engagements across multinational markets, consistently helping businesses grow through targeted sales strategies, marketing innovation, and actionable insights.
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Mark has held senior sales leadership roles at FTSE-listed companies, led global teams, and delivered hundreds of impactful coaching and mentoring sessions. He is a power user of the major CRM platforms and a seasoned practitioner of Miller Heiman and Shipley sales methodologies.
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Beyond sales and marketing, Mark brings a valuable dimension to the business as an R&D tax credit advisor, helping innovative companies unlock growth capital by identifying and maximizing eligible incentives. His dual expertise in commercial strategy and R&D funding makes him uniquely positioned to support high-growth businesses across sectors.
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Confident at Board level, culturally aware, and analytically sharp, Mark is a skilled relationship builder and leader with the insight, experience, and creativity to drive transformation and long-term success.​